To celebrate Dunkin’s long-anticipated arrival in France, I served as the lead designer for the packaging and merchandise created for the brand’s grand opening on May 14, 2025, in Paris. This project marked Dunkin’s first location in the country, making it essential that the visual identity felt bold, celebratory, and unmistakably Dunkin. At the same time, it needed to introduce a subtle French flair to resonate with a local audience encountering the brand for the first time.